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Starry Research Labs

Consistency · Studio perspective

One message, told a hundred ways

Idols don't reinvent their persona every time they appear.

By Starry Research Labs · 1 minute read

When an idol shows up with a completely different persona each time, fans say the persona collapsed.

An AI product doesn't need a new selling point in every post either. We use different situations, videos and stories to prove the same core strength. Each platform gets its own voice, and the message stays the same.