Measure your work · Free tool

UTM builder

Build campaign URLs with channel presets, consistent naming and CSV export. Create links for Reddit, Threads, YouTube, X and Instagram.

Build a link before you share it. Existing non-campaign parameters and the page fragment stay intact.

What this tool does

Adds campaign parameters to your URL in your browser. Existing non-UTM parameters are preserved. Names are normalized to lowercase with underscores. No link history is uploaded.

Method reviewed 2026-10-17. Version 1.0 · First public release.

Before you use the result

Will this track visits by itself?

The link needs an analytics setup on the destination website. The builder only adds campaign parameters.

Should I put campaign links inside my website?

Use them on incoming campaign links. Internal campaign tags can confuse acquisition reporting.