Hong Kong · Ecommerce
Which pages should an online store publish?
A store does not rank with product pages alone. Paste your categories and the tool maps the pages that carry a category search.
- Works for Shopify, WooCommerce or custom
- English and Chinese
- No product feed needed
- Updated
Map categories to pages
Paste one category per line and choose the catalogue size and markets. The map lists the pages to publish and the rule for indexing each one.
Each category produces a collection page, a buying guide and, where the name suggests a choice, a comparison page. Global pages such as shipping and returns are added once. The map is a starting structure, not a keyword study.
Add at least one category to build the map.
Three page types carry most store searches
Product pages answer exact queries: a model number, a size, a brand plus a product. Collection pages answer category queries, which are usually larger and earlier in the buying process. Guides and comparison pages answer the question that comes before the category, such as which type to buy or how two options differ.
Most stores publish only the first type and wonder why traffic does not grow. The category and guide pages are the ones that can earn links and rank without competing on price.
What should stay out of the index
Filtered and sorted URLs, internal search results, cart and account pages, and paginated pages beyond the first few should usually be kept out. They add crawl work without adding a page a customer should land on.
The exception is a filter combination that is a real category with its own demand, such as a material or a use case. Treat that as a collection you write, not a URL the filter generates.
The Hong Kong language question
A Hong Kong store usually sells in Chinese first and English second, and may ship to Taiwan or overseas. Each language needs its own URLs and a canonical that points to itself. Product names often stay in English even on the Chinese page, which is fine as long as the surrounding copy is written in the reader's language.
Questions before you use it
Do product pages or collection pages rank better?
They answer different queries. Product pages win exact model searches. Collection pages win category searches, which are usually larger. A store needs both.
Should I noindex filtered URLs?
Usually yes. Filters multiply near-identical pages. Keep the unfiltered collection indexed and treat a filter combination as a new collection only when it has real demand.
How many products should a collection page show?
Enough to be useful, usually 12 to 48, with pagination. The first screen should explain what the category is for, not only show a grid.
Do I need a blog for ecommerce SEO?
You need pages that answer pre-purchase questions. That can be a guide, a comparison or a size chart. It does not have to be a dated blog post.
How do I handle Chinese and English product pages?
Separate URLs per language, self-referencing canonicals, and hreflang linking both ways. Keep product names consistent so support and search both work.