Hong Kong · Keyword research
How do you turn a keyword list into a page map?
A keyword list is not a plan. The map assigns each query to one page, so two pages stop chasing the same search.
- Rule-based, nothing uploaded
- English and Chinese queries
- Works with Search Console exports
- Updated
Map queries to pages
Paste one query per line. The map assigns an intent and a page type, and flags queries that would land on the same page.
The builder reads language and modifiers: price words, place names, comparison words and problem words. It does not use search volume or a keyword database. Every row needs a human check before it becomes a page.
Paste at least one query.
One query, one page
The most common keyword problem is not a missing page. It is two pages answering the same query. Google picks one, the other looks weak, and both are harder to improve because neither owns the topic.
A map fixes that by writing down which page owns which query before anything is published. It also shows the queries with no page at all, which are the real opportunities.
Group by intent, not by word
Words that look similar can carry different intent. A price query wants a number and a scope. A comparison query wants two options side by side. A problem query wants a fix. Sending all three to one service page satisfies none of them.
The builder reads the modifiers in each query and assigns a page type. It is a starting point: the words a Hong Kong customer uses mix English and Chinese, and no rule set catches every case.
Where to get the list
Start with Search Console, not a keyword tool. The queries you already receive are the ones with evidence. Export 90 days of queries, filter to Hong Kong, and paste the list here. Then add the queries customers use on calls that never appear in the report.
Questions before you use it
How many keywords should one page target?
One intent, with the variations that mean the same thing. A page can rank for dozens of queries, but they should all be answered by the same content.
How do I spot keyword cannibalisation?
Two pages that appear for the same query in Search Console, alternating by week, are usually competing. Merge them or make one clearly the main page and link the other to it.
Should Chinese and English queries go on the same page?
No. Each language gets its own URL and its own page. A mixed page ranks for neither language as well as two separate pages would.
Do I need a keyword tool?
Start with Search Console. A keyword tool helps you find demand you do not have yet, but it cannot tell you which page should own a query.
How often should the map change?
Review it quarterly, and after any release that adds or removes pages. The map is a decision record, not a one-off exercise.