Hong Kong · B2B
What should a B2B SEO brief contain?
B2B search is a series of questions, not one keyword. Start from the questions your sales team already answers.
- Built for service businesses
- English and Chinese
- No keyword tool needed
- Updated
Build a content brief
Paste the questions buyers ask, one per line. The brief assigns a buying stage, a page, the proof it needs and the next step.
The builder reads question words and modifiers to guess the stage, then maps it to a page type. Guessing a stage from one sentence is approximate; correct any row that looks wrong.
Add at least one question.
B2B buyers search in stages
A buyer who has just noticed a problem searches differently from one comparing two suppliers. The first wants an explanation. The second wants proof, price and risk. A single service page cannot answer both without becoming vague.
The brief assigns each question to a stage, then to the page that should answer it. That is how a small site ends up with five useful pages instead of one long one.
Questions are better input than keywords
Keyword tools show you what people type. Your sales team knows what they mean. The questions asked on calls, in emails and in WhatsApp often contain the exact phrasing a buyer will later type into Google.
Collect them for a week. Write them down as the buyer said them, in the language they used. That list is the input for this tool.
What proof a B2B page needs
B2B buyers check risk before price. A page that says what you do without saying who else trusted you, how long it took and what happens if it goes wrong leaves the buyer to guess.
Name the client or the sector, give the timeline, and state the limit. A page that admits what it does not do is easier to trust than one that claims everything.
Questions before you use it
How is a B2B brief different from a content calendar?
A calendar lists what to publish and when. A brief says who each page is for, what question it answers, what proof it needs and what the reader should do next.
How many pages does a B2B site need?
Usually one page per buying question that a customer asks before a call, plus one for each service you sell separately. Five to twelve pages is common for a small firm.
Should pricing be on the website?
A range, a starting point or a clear explanation of what changes the price is better than nothing. Buyers who cannot find a number often leave without asking.
Do case studies need client names?
Not always. A named sector, a timeline and a measurable result are enough when the client cannot be named. Say why the name is withheld.
Does this work for a Hong Kong firm selling overseas?
Yes. Write each page for the market it serves, in that market's language and with its currency. Do not translate a Hong Kong page and call it an overseas page.